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sUMMER

The summer of 2024 brings a fresh wave of fashion trends, from vibrant colors to innovative silhouettes. Look out for breezy linen dresses, bold tropical prints, and statement accessories like oversized sunglasses and chunky jewelry. Sustainability remains a key focus, with eco-friendly materials and upcycled fashion making a statement on the runway. Embrace the spirit of adventure with safari-inspired utility wear, while athleisure continues to dominate street style with sporty separates and comfortable yet chic loungewear. Stay on-trend this summer by mixing and matching textures, experimenting with bold patterns, and adding a touch of glam with metallic accents.

Pantone’s color forecast for summer 2024 includes a palette of vibrant hues and soothing tones. Expect to see shades like “Lively Lemon,” “Coral Crush,” “Aqua Sky,” “Sunny Orange,” and “Minty Fresh” dominating the fashion scene. These colors evoke a sense of energy, optimism, and freshness, perfect for embracing the spirit of summer.

Lively Lemon: 

This cheerful shade of yellow brings a burst of sunshine wherever it goes. With its warm undertones, Lively Lemon exudes energy and positivity, making it the perfect choice for adding a pop of color to your summer wardrobe.

Coral Crush: 

Radiating warmth and vitality, Coral Crush captures the essence of summer in its vibrant hue. Reminiscent of tropical sunsets and sandy beaches, this shade of coral infuses a sense of adventure and playfulness into any ensemble.

Aqua Sky: 

Transporting us to tranquil waters and clear blue skies, Aqua Sky embodies serenity and calm. Its refreshing tone brings a cool breeze to hot summer days, offering a sense of relaxation and rejuvenation wherever it appears.

Sunny Orange: 

Bursting with warmth and optimism, Sunny Orange radiates joy and vitality. Like the golden rays of the sun, this vibrant hue adds a touch of brightness to any look, uplifting spirits and igniting a sense of adventure.

Minty Fresh: 

Cool and refreshing, Minty Fresh is reminiscent of lush greenery and crisp summer mornings. With its soothing tone, this shade of mint brings a sense of tranquility and balance, making it a refreshing choice for summer outfits.

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Would you choose the white dress? Designers moved away from colorful and light pastel dresses this spring. Instead, they showcased a variety of white dresses, ranging from sheer and delicate to intricately embroidered.

High-rise trouser

 Celebrating a decade at Loewe, he introduced a striking new trend: ultra-high-waisted trousers. These pants, sitting well above the natural waistline, even feature a built-in corset to ensure they stay in place just below the bust. Not only do they elongate the legs instantly, but they’ve also been embraced by other fashion powerhouses like Alaïa, Hermès, Louis Vuitton, and Saint Laurent. If you’re aiming for a leg-lengthening effect and a fashion-forward statement, these trousers are a must-have. 

Smell the roses

Floral prints epitomize summer’s essence, radiating color and vitality. Evoking images of blossoming gardens and sunlit fields, these patterns infuse garments with a sense of joy and whimsy. From delicate blossoms to bold blooms, floral motifs adorn dresses, tops, and accessories, bringing a touch of femininity to warm-weather wardrobes. Versatile and timeless, floral prints effortlessly transition from casual outings to elegant soirées, offering a refreshing nod to nature’s beauty.

Polo club

Crisp white attire dominates the scene, with lightweight cotton shirts and linen trousers keeping guests cool and stylish under the sun’s rays. Women opt for flowing dresses in breathable fabrics, accessorized with wide-brimmed hats and chic sunglasses. Footwear leans towards casual elegance, with loafers and espadrilles being popular choices for both men and women. The dress code strikes a balance between classic and contemporary, reflecting the timeless charm of summer fashion at the polo club.

Metallic treatments

Sequins, shiny fabrics, and metallic styles are always popular in fashion. They made a comeback for spring, especially in Paris as it prepares for the 2024 summer Olympics. Supermodels like Christy Turlington and Claudia Schiffer added to the trend’s appeal. Turlington looked stunning in a gold gown at Ralph Lauren, while Schiffer effortlessly wore chequerboard chainmail at Versace, showing how glamorous and stylish these shiny materials can be.

Craft

Transitioning from denim-illusion leather to pom-pom adorned net dresses and fringed gowns crafted from leather, his designs exude playful elegance. At Diesel, Glenn Martens breathes new life into deadstock denim and jersey, transforming them into vibrant party dresses with a unique paint-peel effect. Old movie posters are repurposed into statement jackets, adding a touch of nostalgia to summer wardrobes. Across the board, crochet, intricate embellishments, and laser-cut leather elevate the crafty mood, offering a refreshing take on summer style that is both innovative and captivating.